Workshops for business leaders
Stop nodding through AI pitches.
Start running them.
One-day workshops for Australian business leaders, run by operators who have nothing to sell you.
EOI: Next workshop
Tell us where you're sitting on AI. We'll be in touch when the next workshop in your city opens.
20,000+ execs trained · 4 decades in enterprise tech · Dave Pengelley + Richard Webbe
The problem
The pitch-deck advisory industry.
Most AI advice reaching boardrooms today comes from three sources, and all three have a problem. Vendors with products to position. Consultancies with methodologies to sell. Internal teams too close to what they already built to see it clearly. Every one of them is paid more if the answer is yes. That isn't advice. It's a pitch in advisor's clothing.
What you walk out with
Three things that pay back the day you finish.
01
AI sense-making
Working fluency in the words your team is already using around you. Agent, context, model, workflow, harness. You stop bluffing through vendor pitches and start hearing what's actually being claimed.
02
Commercial translation
The AI conversation in your own P&L language. Where it lifts revenue, where it takes cost out, where it defends margin, and where it's just noise dressed up as a capability shift.
03
The right questions
Five questions that change the room. The ones to ask vendors before signing. The ones to ask internal teams before approving spend. The ones to ask your board before committing to a position.
Two ways in
Open workshop or in-house. Same room, same founders.
Open workshop
Sit down with peers from other businesses. Learn the language. Walk out with a short list of places AI can move your numbers. Bring your team or come solo. AU cities, in-person.
See open workshops →In-house workshop
Bring your leadership team or board into one room. Leave with a shared vocabulary, a shared map of where AI matters in your business, and the right questions to ask everyone selling you something.
Scope an in-house workshop →Who's in the room with you
Both founders, every workshop.
Both founders run every open workshop. Together they bring four decades of enterprise technology, twenty thousand technology sales executives trained globally, a US patent, and a working AI architecture practice. Richard Webbe sold AI commercially before it was a boardroom priority, through IBM, Cisco, Opsware, Telstra, and 247.ai. David Pengelley spent fifteen years in solution engineering, ran Q Branch at Salesforce ANZ, holds a US patent, and hosts the AI Operators podcast. You get both of them, in the room, for the day.
No product. No agenda.
No product to sell. No agenda to run.
Enterprise intelligence. No product to sell. No agenda to run.
Syllogism sells no software, no platform, no implementation. There is no upsell ladder behind the workshop. The point of view you build in the room is yours to take home, hand to your team, and act on without us. If you want help executing afterwards, we'll point you at people we trust. We don't take a cut.
Get on the list
The next open workshop opens for registration soon.
Tell us where you're sitting on AI and we'll be in touch.
Get on the list
Tell us where you're sitting on AI. We'll be in touch when the next workshop in your city opens, or sooner if it sounds like an in-house fit.