AI Strategy & Product
David Pengelley
Bridging the gap between technical vision and board-level outcomes. A systems architect dedicated to turning AI into measurable commercial leverage.
The Narrative
With over 15 years of experience spanning solution engineering, product strategy, and sales enablement, David has spent his career at the intersection of complex technology and business value.
During his 11-year tenure at Salesforce, he led high-performing technical teams that supported over $20M in closed deals annually. His work wasn't just about the technology—it was about creating immersive experiences (IoT/AR) that allowed C-level stakeholders to visualize the future of their business.
As a U.S. Patent holder for chatbot integration interfaces, David understands the architectural nuances of AI. At Syllogism, he applies this technical depth to ensure that every AI initiative is grounded in operational reality and clear ROI.
Key Achievements
Salesforce Director
Led cross-functional teams supporting $20M+ in closed revenue annually with 30% YoY growth.
ROI & Blueprint Sessions
Designer of the 'AI Blueprint' methodology, a strategic audit focused on identifying the Cost of Inaction (COI) and high-impact ROI opportunities.
U.S. Patent Holder
Successfully secured a patent for an 'interface system for chatbot integration' (US 10,885,911 B2).
Sovereign AI Architect
Architect of decentralized, private AI frameworks that ensure enterprise data remains secure, sovereign, and under internal control.
Executive MBA
Dual-qualified with a Bachelor of Computer Science and an Executive MBA from Quantic.
Career Trajectory
2011 – 2023
Director, Solutions (Q Branch, ANZ)
Salesforce
Led the regional strategy for Salesforce's most innovative sales engineering division.
2010 – 2011
Account Executive
Telstra Business
Grew portfolio revenue to 110% of target and recognized as a Subject Matter Expert in cloud services.
2007 – 2010
Manager - Technology & Sales Enablement
Mobile Mentor
Designed and delivered technical onboarding for mobile enterprise solutions.
Beyond Strategy
When not architecting AI systems, David is focused on high-performance disciplines that require precision, logic, and strategic thinking.